The 14th Pacific Motor Show is experiencing a windfall from Bangkok residents fleeing the flood threat and heading for Chon Buri.
The nine-day event at Pacific Park in Si Racha runs until Sunday and has attracted bigger crowds than usual, says Somboon Vorapanyasakul, the chairman of the organizing committee.
Cash circulation has increased significantly as there are more people in the area spending on accommodation, foods, services and entertainment.
"In the first few days since the opening, the number of visitors increased by 5% from the normal level last year," said Mr Somboon.
The number of visitors is expected to increase to 500,000 when the event ends from the earlier projection of 450,000.
Mr Somboon said he hoped the event would also provide a diversion for people who have been worried about flooding and the safety of their homes in the capital.
The organizers are optimistic that their car booking target of 600 to 700 units this year from the motor show will be achieved, a rise of 5-10% from last year, with about 600 million baht in sales generated.
More than 20 car and motorcycle brands are exhibiting at the show, along with more than 100 accessories vendors including car audio-visual equipment.
Special promotional campaigns at the show include zero interest, no down payments, buy one, get one free, and cash discounts of 100,000 to 150,000 baht on some car brands.
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